Introducing Matt Kennedy CEO of Fussy

I’m Matt. Co-Founder and CEO of fussy. And along with my partner in crime Eddie, we’re making living sustainable part of people's morning routine, starting with a refillable deodorant. It all started as a side hustle about 18 months ago, since then we’ve quit our jobs, gone full time fussy and are on a mission to create a better planet for everybody.


Tell us a little about where you live, who you live with and why this is important to you.

I live in Leyton, East London along with my wonder cat Alfonzo, even more wonderful wife Becky and our first baba will be arriving soon too. 


What are some of your daily rituals that you rely on to make you happy?

It used to be my cycle to work! But to be honest a year into lockdown and a new business I’m still trying to find my rituals. I have started doing ‘self care sundays’ where I take a couple of hours to chill in the bath and try to undo the 10 years of ageing that have happened in the last 12 months. But I would say my biggest thing is breakfast! I often take the time to cook myself a proper breakfast and watch the sun rise.


What does home mean to you?

Home is so important, a safer haven that is entirely personal and controllable. 


What is the one thing you would grab if the house was burning?

The cat. My wife would leave on her own accord. The cat I'm not so sure about so it would be Alfonzo. 


When you are looking for a new home, what is the one thing that is a must-have?

Outdoor space of any kind!


What made you end up in the career you have?

Honestly, I think career is a bit of a dirty word. Probably because I haven’t had one. But I think it can hold you back if you aren’t careful. I’ve had 4 very different experiences. I worked in recruitment, then I was a Surveyor in the city then an Advertising Creative and now I run a deodorant company. I couldn’t do what I do now if I haven’t experienced all of those roles, it’s as if everything led to this point. If I’d remained too fixed in my thinking or listened to my parents I’d probably be deeply unhappy in my work. You have to do something you enjoy. If you don’t enjoy it, get out and stop worrying about your career.


What was the job you thought you’d have when you were younger?

A pilot but then turns out I get too travel sick. As I found out on a flying lesson.


If money, skills, experiences or time weren’t a factor -  what job would you do?

I’d probably retire. haha.


What is the best part of your job / What is the thing that keeps you up at night?

Being in control of my own destiny. 



What is the one luxury that money can’t buy?

God this sounds cheesy but love. I’m a big fan of love.


Name one everyday pleasure..

I mean I really like going to the toilet in the morning but that’s not very professional. Just the bathroom seems to be the only place you can really escape from the world at the moment.



What is your favourite scent and why?

A good garage. Which I guess is a mixture of petrol and dust. I think it reminds me of being a kid. The garage was always a cool place, full of loads of stuff to play with. Oh or rain on hot tarmac. Now that’s a winner.



What’s your 2021 sustainable pledge you’ve made?

As a business we want to stop 1 million single use plastic deodorants from being made this year. Personally I want a home free of single-use plastics. We’re pretty good now in the kitchen and bathroom but still some improvement to be made. With fussy and KANKAN though we are well on our way!


What does Circular Economics mean to you personally?

For me it’s about responsible consumerism. It’s about not trying to abolish the system (not yet anyway) but to change it for the better. 



A must go holiday spot..

Costa Del Leyton. No but seriously, what’s a holiday?