Meet Alec, Co Founder of Dame, the World’s First Climate Positive Period Brand.

They're cleaning up the period industry with their reusable and plastic-free period products.

Tell us a little about where you live and who you live with

Live in South West London with my wife and 3 daughters.


What are some of your daily rituals that you rely on to make you happy?

I always end my day reading vs on a screen, and try and dip into the latest sustainable literature. Currently I am reading De-growth on how to make capitalism work sustainably.

I do pilates to keep my bod in shape. Watching David Attenborough on Sunday is like my version of church - I get reminded of  why I do what I do. It’s a little bit like a sermon saying this is why you need to sort out your recycling and this is why it's important you turn your lights out and this is why you should walk rather than take the car and seeing the beauty of the world on a Sunday is very relaxing but also important. And apart from that I don't really have any rituals.

What does home mean to you?

For me at the moment it's wherever my family is. In general it's somewhere you feel deeply content and where you have a sense of belonging.

What is the one thing you would grab if the house was burning?

Besides my family...I would grab my first edition of Amundsen's South Pole diaries from 1911, which I was given as a wedding gift by my father in law. I love polar adventure and adventure stories. Even though he beat the Brits to the South Pole I still think it is a really awesome artefact.

When you are looking for a new home, what is the one thing that is a must-have?

Dry Stone walls.


What made you end up in the career you have?

A lot of red wine! Over a conversation at dinner with my now co-founder on the crazy idea to deliver period products in the post. The reason why I work for Dame is because I once read a statistic about what girls think they can achieve before puberty massively declines after puberty. It was such a shocking statistic and as someone who has 3 daughters the idea of girls not starting on the starting line in the same way at the beginning of their lives as boys the whole of society could benefit from improving equality and period products happens to be the place to do that. 

What was the job you thought you’d have when you were younger?

I always thought I would be an inventor and then lost my way and lost a year or two in banking and doing other things. To my joy, a month ago I received a letter from the EU patent office saying that I am registered as the inventor of the patent of reusable period pads. It was a very emotional moment of my childhood dream coming true. 

What is the best part of your job / What is the thing that keeps you up at night?

Knowing that every product we sell,  we can potentially make a girl feel more confident about their period and improve the state of the environment. I relish that challenge - a great reason to sell more and grow the company. What keeps me up? Normally what shade of green a button should be on our website - really boring shit.

Name one everyday object that you can’t live without?

My earphones - I feel naked without them.


What is your favourite scent and why?

I quite like getting a hit of fresh tennis balls when they pop open, but now it's got to be my baby daughters head. If you could bottle it...


What plastic-free initiatives have you gotten behind?
Our entire business is based on removing plastic (1.3 million plastic tampons applicators get thrown away in the UK every day). So far we've prevented 6 million of them going into our oceans.

What’s your 2021 sustainable pledge you’ve made?
We were the first ever brand to get the Carbon Neutral+ certification, which was cool. Our products each reduce carbon emissions by up to 40x, and anything left over we offset twice. 

What is the first place you recommend to visitors that are coming to town?
I've got a bit of a crush on the Greenwich Observatory, Greenwich in general actually. How sailors navigated the oceans pre maps is a constant source of fascination for me.